Market diagnosis in indicators such as penetration and image of brands, habits of use/ consumption/purchase, relevant attributes in the category and advertising.
Image and Positioning
Measurement of the positioning that consumers have about brands and products.
Studies to understand the relationship between client-company, determining the perceived value, bonding, and trust among them.
Measurement to determine the value of the brand through perceptions and/or associations that people have about their products and the brand itself
How many people know and use certain brands and products?
Measurement to incorporate new products/services to an established brand. Brand extension.
Advertising evaluation / promotions
Evaluate an advertising piece or promotional campaign before and after its released, in terms of impact, the message (clarity), general evaluation and by specific attributes, adaptation to the category and brand, willingness to purchase, among other indicators.
Test Name and Logo
Displays of different designs of names and logos to know the preference of the consumers of a product/Brand.