Brand HealthMarket diagnosis in indicators such as penetration and image of brands, habits of use/ consumption/purchase, relevant attributes in the category and advertising.
Image and PositioningMeasurement of the positioning that consumers have about brands and products.
Brand loyaltyStudies to understand the relationship between client-company, determining the perceived value, bonding, and trust among them.
Brand valueMeasurement to determine the value of the brand through perceptions and/or associations that people have about their products and the brand itself.
Brand penetrationHow many people know and use certain brands and products?
Brand StretchingMedición para incorporar nuevos productos/servicios a una línea de marca ya establecida. Extensión de marca.
Advertising / promotion evaluationAvaluate an advertising/ promotional piece or campaign before or after it is launched, in terms of
impact, clarity of the message, overall acceptability and specific attributes, fit with the category or
brand, purchase intention, among other indicators.
Naming and logo testExhibiting different names and logos to understand consumer preference for a product or brand.