Methodology
Studies directed to understand what happens in retail in relation to the actions of trade marketing, the behaviors of the buyers and the attention given to the clients.
Methodology
RESEARCH AREAS
Quantitative Research
- In-person interviews
- Telephone surveys
- Internet surveys
- Flow measurements
Qualitative Research
- Focus Group
- Depth-interviews
- Ghost shoppers
- Participant observation
- Ethnography
Desk Research
- Compilation and analysis of market studies
- Research from public information
- Market size and segmentation estimation
Data Mining
- AD HOC
- Big Data
AD-HOC
- Customized studies of the Client
- Innovation in Methodology due to special requirements
