Continuous Improvement ProgramQuality of service evaluation finding information that allows to focus on time in improvement
Shopper UnderstandingCustomers´profile, habits, behaviors and decision tree in a certain category or distribution
channel, as well as their reaction towards trade marketing activations in points of purchase.
Shopping experienceResearch that aims to understand the shopping experience and perceptions of the client while
shopping a certain product or service.
Customer satisfaction / Drivers of dissatisfactionStudy to understand customers’ experience, how satisfied they are with a certain company, brand
or product and find out bonding issues. Reasons why a client gets satisfied or dissatisfied with the
product or service offered.
Size of a potential market: market sizingDefine the size of a potential market or business opportunities for a product, brand or service from
different points of view: (PAM, TAM, SAM, SOM).
SegmentationMarket segmentation proposals for marketing strategies in brands, products, services or
Pricing studiesStudies to find out best prices to guarantee success of a certain product or service.
Customer service and satisfactionTo identify and improve design, communication, protocols and customer service in points of sales,
according to visitors behaviors and interests.
Mystery ShopperMystery shopper (PMCA model) with ongoing monitoring of clients’ customer service through the
different contact channels (face to face-phone-web).
Info retailVisual record of how products, prices, promotions, advertising stimuli material and activations in
points of sales are being conducted.