Concept & Product TestEvaluate the potential of a new product in its different stages (From the initial idea/concept to the final product). If the product is already developed, different types of evaluations are conducted to adjust the concept and/or product to its target.
Service DevelopmentService development at all stages, from understanding what does the target audience needs, how they fulfill the need today, relevant competition, up to the evaluation of the implementation of the service.
Concept & Product ScreeningMeasure which idea, concept or prototype has the greatest potential in the market.
Blind Product TestMeasurement of the quality of a product objectively in the consumer, testing products blindly (without brand identification), obtaining information on the perceptions and preferences of the clients on the comparison of products of specific brands (of the clients and the competition) or when a new blend is needed.
Branded Product TestProduct testing with the brand display, like Blind tests, is used to obtain information about the perceptions and preferences of the customers but with the particularity of brand identification in the product.
Testing Packaging/ LabelsEvaluation of different packaging / labels that best suit the product.